The 12 Essential Elements of a Local Business Website

1. Well-chosen domain name that is clear to customers

2. Email address on domain name – move away from displaying hotmail-type addresses

3. Tag Line – clearly explain what you provide, as if to somone who had no prior knowledge

4. Contact Details – clearly display phone, address and email for client use

5. Contact Form – make it easy for them to leave a note (make sure you test this, and that it records a copy of submissions on your website)

6. Map – showing your location, or the areas you service

7. Google My Business account with Google+ page

8. Media Content – images, diagrams etc. make all the difference to clients calling or not

9. Each major service/product clearly defined

10. Explanation of the problems you solve

11. Mobile and tablet friendly

12. Website visitors statistics tracking and reporting

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