Central Coast Suburb Search Volumes

When you are marketing online for a local business, which suburbs do you want to show up in? Which ones are worth measuring your performance in?

For local businesses who serve clients locally (either at their location or at their customers’ location), you can expect that users are searching for “your search term” plus “their suburb”.

At the time of this writing Gosford City Council and Wyong Shire Council have merged into on Central Coast Council. Still, at this stage there is still a mindset of the two ends of the Central Coast, so I will address them both separately for ease.

In Gosford Shire there are 78 different suburbs. In Wyong there are 75. It is difficult to implement activities that will help you rank in all 153 suburbs, so it is instead helpful to know which suburbs are searched more frequently. Then with some knowledge of your local clients, you can put together a list of 10 or so key performing suburbs from the major centres where your clients live, or where you’d like to win more customers.

First let’s look at the big three, Central Coast, Gosford, Wyong. I often get asked, “which gets searched the most, Central Coast or Gosford?” See this table for the answer:

SuburbNo. Google Searches Per Month
 Central Coast 14,800
 Gosford 12,100
 Wyong   4,400

Clearly “Central Coast” gets the biggest share of the Google searches. However, does that mean it is a better phrase to target than “Gosford” or “Wyong”? It depends on the nature of your business. And what you know of your clients.

The more local you are, like a bricks and mortar shopfront where people come to you, then Gosford is potentially a better choice (assuming your shop is in Gosford). Whereas, if you are a service based business who can work with a client anywhere, then Central Coast may be a better choice for you. In saying that, Central Coast is also more competitive, for the same reasons.

So if you need lower hanging fruit, then Gosford may be the right target for you. Or, if you are willing to spend a few minutes thinking through the suburbs where your customers live, then a suburb based SEO campaign might be even better. If that is the case, then you will find the tables below to be very useful.

To clarify, what we are talking about here is the tendency for people to add a suburb to the end of their search when they are looking for a local business. Like “Plumber Wyoming“, or “Photographer Toukley“, “SEO Central Coast“. Each different suburb or region brings a different set of results in Google, including different map results (officially called Google My Business listings). It is the role of good SEO to attempt to rank your website at or near the top of the search for all the products/services PLUS all the suburbs that are commercially relevant to your business.

Though with so many suburbs, it can be very expensive to attempt to rank for them all at once. Use this comparison chart to help choose the suburbs for your campaign:

Gosford Area Suburb Search Comparison

SuburbNo. Google Searches Per MonthPercentage of Total
Central Coast148009.08
Gosford121007.42
Copacabana99006.07
Boxhead99006.07
Terrigal99006.07
Glenworth valley99006.07
Avoca Beach81004.97
Springfield66004.05
Wyoming66004.05
Umina beach66004.05
Woy Woy54003.31
Ettalong beach54003.31
Somersby44002.70
Pearl Beach36002.21
Spencers29001.78
Saratoga29001.78
Erina29001.78
Patonga24001.47
Kincumber24001.47
Wamberal24001.47
Macmasters Beach24001.47
Pretty Beach19001.17
Forresters Beach19001.17
Kariong16000.98
Mooney Mooney16000.98
Mangrove Mountain16000.98
Greenpoint13000.80
Lisarow13000.80
Killcare13000.80
Peats Ridge13000.80
Black Wall10000.61
Narara10000.61
Point Clare8800.54
West Gosford8800.54
Niagara Park7200.44
Empire Bay7200.44
St Huberts Island7200.44
Hardys Bay7200.44
Kulnura7200.44
Marlow5900.36
Holgate5900.36
Booker Bay5900.36
East Gosford5900.36
North Avoca4800.29
Bensville4800.29
Davistown4800.29
Point Frederick4800.29
Koolewong3900.24
Mount White3900.24
Matcham3200.20
Daleys Point3200.20
Wondabyne3200.20
Tascott3200.20
Calga2600.16
Bar Point2600.16
Wagstaffe2600.16
North Gosford2600.16
Phegans Bay2600.16
Yattalunga2600.16
Killcare Heights2100.13
Erina Heights2100.13
Horsfield Bay2100.13
Bouddi1700.10
Woy Woy Bay1700.10
Mooney Mooney Creek1700.10
Central Mangrove1700.10
Cogra Bay1400.09
Wendoree Park1400.09
Picketts Valley1400.09
Mount Elliot1400.09
Gunderman1100.07
Mangrove Creek1100.07
Little Wobby1100.07
Cheero Point900.06
Green Grove500.03
Ten Mile Hollow500.03
Kincumber South400.02
Lower Mangrove300.02
Upper Mangrove00.00

 

 

For the Northern end of the Central Coast the results may also surprise you. There are a couple of big hitters that might be anomalies, just because of their name. That is, Magenta and The Entrance. The keyword tool is not able to differentiate if the search is for that suburb, or for that word in another context. So take those two with a grain of salt:

 

Wyong Area Suburb Search Comparison

SuburbNo. Google Searches Per MonthPercentage of Total
Shelly Beach99007.31
The Entrance99007.31
Magenta81005.98
Tuggerah66004.88
Bateau Bay54003.99
San Remo44003.25
Wyong44003.25
Lemon Tree36002.66
Toowoon Bay36002.66
Alison29002.14
Lake Munmorah29002.14
Berkeley Vale29002.14
Norah Head29002.14
Halekulani24001.77
Lake Haven24001.77
Ourimbah24001.77
Long Jetty24001.77
Budgewoi24001.77
Toukley24001.77
Tumbi Umbi19001.40
Freemans16001.18
Hamlyn Terrace16001.18
Gorokan16001.18
Gwandalan16001.18
Killarney Vale16001.18
Doylo16001.18
Tacoma13000.96
Blue Haven13000.96
Warnervale13000.96
Woongarrah13000.96
Mannering Park13000.96
Wadalba13000.96
Yarramalong13000.96
Summerland Point13000.96
Blue Bay10000.74
Charmhaven10000.74
Canton Beach10000.74
Chain Valley Bay10000.74
Kanwal8800.65
Chittaway Bay8800.65
Point Wolstoncroft8800.65
Watanobbi8800.65
Buff Point8800.65
Mardi7200.53
Palmdale7200.53
Noraville7200.53
Glenning Valley5900.44
Jilliby5900.44
Dooralong5900.44
Rocky Point4800.35
Tuggerawong4800.35
Kangy Angy3900.29
Palm Grove3200.24
Fountaindale3200.24
Moonee3200.24
Chittaway Point3200.24
Wyongah3200.24
Frazier Park2600.19
Wallarah2600.19
Wyong Creek2600.19
The Entrance North1100.08
Ravensdale900.07
Halloran900.07
Colongra700.05
Cedar Brush Creek700.05
Kingfisher Shores500.04
Kiar400.03
Bushells Ridge400.03
Crangan Bay300.02
Doyalson North300.02
Little Jilliby300.02
Tacoma South200.01
Durren Durren200.01
Wybung200.01
Budgewoi Peninsula100.01

What do I do with all this info about SEO on the Central Coast?!

I know this is information overload. But the discipline is WELL worth doing at the start of your search optimisation campaign. Whether you are going to Do-It-Yourself SEO, or hiring a local SEO company, insist that you start by making a list of the top suburbs you want to rank in. And plan you pages/content around those top results.

Most people tell me they want to rank in all of them. Sure, that’s the goal. But start by focusing your efforts so you dominate your own backyard. Otherwise you will continue to rank for none of them.

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