Central Coast Suburb Search Volumes

When you are marketing online for a local business, which suburbs do you want to show up in? Which ones are worth measuring your performance in?

For local businesses who serve clients locally (either at their location or at their customers’ location), you can expect that users are searching for “your search term” plus “their suburb”.

At the time of this writing Gosford City Council and Wyong Shire Council have merged into on Central Coast Council. Still, at this stage there is still a mindset of the two ends of the Central Coast, so I will address them both separately for ease.

In Gosford Shire there are 78 different suburbs. In Wyong there are 75. It is difficult to implement activities that will help you rank in all 153 suburbs, so it is instead helpful to know which suburbs are searched more frequently. Then with some knowledge of your local clients, you can put together a list of 10 or so key performing suburbs from the major centres where your clients live, or where you’d like to win more customers.

First let’s look at the big three, Central Coast, Gosford, Wyong. I often get asked, “which gets searched the most, Central Coast or Gosford?” See this table for the answer:

Suburb No. Google Searches Per Month
 Central Coast  14,800
 Gosford  12,100
 Wyong    4,400

Clearly “Central Coast” gets the biggest share of the Google searches. However, does that mean it is a better phrase to target than “Gosford” or “Wyong”? It depends on the nature of your business. And what you know of your clients.

The more local you are, like a bricks and mortar shopfront where people come to you, then Gosford is potentially a better choice (assuming your shop is in Gosford). Whereas, if you are a service based business who can work with a client anywhere, then Central Coast may be a better choice for you. In saying that, Central Coast is also more competitive, for the same reasons.

So if you need lower hanging fruit, then Gosford may be the right target for you. Or, if you are willing to spend a few minutes thinking through the suburbs where your customers live, then a suburb based SEO campaign might be even better. If that is the case, then you will find the tables below to be very useful.

To clarify, what we are talking about here is the tendency for people to add a suburb to the end of their search when they are looking for a local business. Like “Plumber Wyoming“, or “Photographer Toukley“, “SEO Central Coast“. Each different suburb or region brings a different set of results in Google, including different map results (officially called Google My Business listings). It is the role of good SEO to attempt to rank your website at or near the top of the search for all the products/services PLUS all the suburbs that are commercially relevant to your business.

Though with so many suburbs, it can be very expensive to attempt to rank for them all at once. Use this comparison chart to help choose the suburbs for your campaign:

Gosford Area Suburb Search Comparison

Suburb No. Google Searches Per Month Percentage of Total
Central Coast 14800 9.08
Gosford 12100 7.42
Copacabana 9900 6.07
Boxhead 9900 6.07
Terrigal 9900 6.07
Glenworth valley 9900 6.07
Avoca Beach 8100 4.97
Springfield 6600 4.05
Wyoming 6600 4.05
Umina beach 6600 4.05
Woy Woy 5400 3.31
Ettalong beach 5400 3.31
Somersby 4400 2.70
Pearl Beach 3600 2.21
Spencers 2900 1.78
Saratoga 2900 1.78
Erina 2900 1.78
Patonga 2400 1.47
Kincumber 2400 1.47
Wamberal 2400 1.47
Macmasters Beach 2400 1.47
Pretty Beach 1900 1.17
Forresters Beach 1900 1.17
Kariong 1600 0.98
Mooney Mooney 1600 0.98
Mangrove Mountain 1600 0.98
Greenpoint 1300 0.80
Lisarow 1300 0.80
Killcare 1300 0.80
Peats Ridge 1300 0.80
Black Wall 1000 0.61
Narara 1000 0.61
Point Clare 880 0.54
West Gosford 880 0.54
Niagara Park 720 0.44
Empire Bay 720 0.44
St Huberts Island 720 0.44
Hardys Bay 720 0.44
Kulnura 720 0.44
Marlow 590 0.36
Holgate 590 0.36
Booker Bay 590 0.36
East Gosford 590 0.36
North Avoca 480 0.29
Bensville 480 0.29
Davistown 480 0.29
Point Frederick 480 0.29
Koolewong 390 0.24
Mount White 390 0.24
Matcham 320 0.20
Daleys Point 320 0.20
Wondabyne 320 0.20
Tascott 320 0.20
Calga 260 0.16
Bar Point 260 0.16
Wagstaffe 260 0.16
North Gosford 260 0.16
Phegans Bay 260 0.16
Yattalunga 260 0.16
Killcare Heights 210 0.13
Erina Heights 210 0.13
Horsfield Bay 210 0.13
Bouddi 170 0.10
Woy Woy Bay 170 0.10
Mooney Mooney Creek 170 0.10
Central Mangrove 170 0.10
Cogra Bay 140 0.09
Wendoree Park 140 0.09
Picketts Valley 140 0.09
Mount Elliot 140 0.09
Gunderman 110 0.07
Mangrove Creek 110 0.07
Little Wobby 110 0.07
Cheero Point 90 0.06
Green Grove 50 0.03
Ten Mile Hollow 50 0.03
Kincumber South 40 0.02
Lower Mangrove 30 0.02
Upper Mangrove 0 0.00

 

 

For the Northern end of the Central Coast the results may also surprise you. There are a couple of big hitters that might be anomalies, just because of their name. That is, Magenta and The Entrance. The keyword tool is not able to differentiate if the search is for that suburb, or for that word in another context. So take those two with a grain of salt:

 

Wyong Area Suburb Search Comparison

Suburb No. Google Searches Per Month Percentage of Total
Shelly Beach 9900 7.31
The Entrance 9900 7.31
Magenta 8100 5.98
Tuggerah 6600 4.88
Bateau Bay 5400 3.99
San Remo 4400 3.25
Wyong 4400 3.25
Lemon Tree 3600 2.66
Toowoon Bay 3600 2.66
Alison 2900 2.14
Lake Munmorah 2900 2.14
Berkeley Vale 2900 2.14
Norah Head 2900 2.14
Halekulani 2400 1.77
Lake Haven 2400 1.77
Ourimbah 2400 1.77
Long Jetty 2400 1.77
Budgewoi 2400 1.77
Toukley 2400 1.77
Tumbi Umbi 1900 1.40
Freemans 1600 1.18
Hamlyn Terrace 1600 1.18
Gorokan 1600 1.18
Gwandalan 1600 1.18
Killarney Vale 1600 1.18
Doylo 1600 1.18
Tacoma 1300 0.96
Blue Haven 1300 0.96
Warnervale 1300 0.96
Woongarrah 1300 0.96
Mannering Park 1300 0.96
Wadalba 1300 0.96
Yarramalong 1300 0.96
Summerland Point 1300 0.96
Blue Bay 1000 0.74
Charmhaven 1000 0.74
Canton Beach 1000 0.74
Chain Valley Bay 1000 0.74
Kanwal 880 0.65
Chittaway Bay 880 0.65
Point Wolstoncroft 880 0.65
Watanobbi 880 0.65
Buff Point 880 0.65
Mardi 720 0.53
Palmdale 720 0.53
Noraville 720 0.53
Glenning Valley 590 0.44
Jilliby 590 0.44
Dooralong 590 0.44
Rocky Point 480 0.35
Tuggerawong 480 0.35
Kangy Angy 390 0.29
Palm Grove 320 0.24
Fountaindale 320 0.24
Moonee 320 0.24
Chittaway Point 320 0.24
Wyongah 320 0.24
Frazier Park 260 0.19
Wallarah 260 0.19
Wyong Creek 260 0.19
The Entrance North 110 0.08
Ravensdale 90 0.07
Halloran 90 0.07
Colongra 70 0.05
Cedar Brush Creek 70 0.05
Kingfisher Shores 50 0.04
Kiar 40 0.03
Bushells Ridge 40 0.03
Crangan Bay 30 0.02
Doyalson North 30 0.02
Little Jilliby 30 0.02
Tacoma South 20 0.01
Durren Durren 20 0.01
Wybung 20 0.01
Budgewoi Peninsula 10 0.01

What do I do with all this info about SEO on the Central Coast?!

I know this is information overload. But the discipline is WELL worth doing at the start of your search optimisation campaign. Whether you are going to Do-It-Yourself SEO, or hiring a local SEO company, insist that you start by making a list of the top suburbs you want to rank in. And plan you pages/content around those top results.

Most people tell me they want to rank in all of them. Sure, that’s the goal. But start by focusing your efforts so you dominate your own backyard. Otherwise you will continue to rank for none of them.

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